Elio Logo
A design and
development studio
crafting
p
l
a
y
f
u
l
and
digital experiences

What we do

We help startups and scale-ups build brands, products, and platforms built for growth. From strategy to design to development, our work is tailored to teams ready to move fast and make an impact.

Brand & Identity

1

We build brand systems that are clear, strategic, and designed to scale. From naming to visual identity, we help you make a confident first impression and stay consistent as you grow.

  • Naming & voice
  • Logo design
  • Visual identity systems
  • Brand guidelines
  • Messaging frameworks
  • Positioning strategies
  • Collateral & templates

Digital Design

2

We design websites and digital products that are beautiful, intuitive, accessible, and built for performance. Every screen is crafted to reflect your brand and create a seamless user experience.

  • UI/UX Design
  • Web & product design
  • Responsive layout systems
  • Prototyping & wireframes
  • Interaction & motion design
  • Design systems
  • Conversion-focused UX

Development

3

We bring ideas to life with fast, scalable, and maintainable code. Whether it's a marketing site or a custom Shopify build, our development work supports long-term growth and flexibility.

  • Web development
  • Custom Shopify development
  • Headless architecture
  • Performance optimization
  • SEO
  • Modern frameworks
  • Shopify plus

Strategy & Growth

4

We work closely with teams to refine positioning, plan for growth, and identify opportunities. Our strategic support helps you move quickly with clarity and direction.

  • Go-to-market strategy
  • Brand positioning
  • Growth planning
  • Audience definition
  • Product-market fit
  • Funnel & conversion strategy
  • Launch support

Our Work

Pincone Bakeshop
  • Branding
  • Identity
  • Animation
  • Custom Assets
  • Web Development
  • Food & Beverage
  • Branding
  • Animation
  • Web Development

We helped Pinecone Bakeshop evolve from pop-up favorite to polished neighborhood staple with a groovy brand identity, joyful visuals, and a custom-built website designed to grow with them.

Hygge Apps
  • Branding
  • Identity
  • Shopify
  • Product Design
  • Hardware Tech
  • Web Development
  • Custom Assets
  • Content Strategy
  • Identity
  • Shopify
  • Web Development

We partnered with Hygge Apps to refine their brand, elevate their hardware, and redesign their Shopify site, resulting in a cohesive e-commerce experience built for scale.

Studio Elio

John Lee pixel art avatar
John Lee

Co-Founder

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John is a passionate designer and product expert with over a decade of experience crafting intuitive websites, apps, and digital products. He’s worked at high-growth startups and understands the full product lifecycle, from first sketch to shipped feature. John sweats the small stuff and is focused on making things look and feel just right. He holds a BA in Architecture from UC Berkeley and Master of Architecture and MSRED degrees from Columbia University. He is based in sunny Los Angeles.